Drivers need sponsors and sponsors are beginning to figure out that they need drivers. There are very few other marketing opportunities that can offer putting a logo in front of thousands of eyes for pennies per hundred. At WinkDog we provide the same level of service to our sponsors as we do our drivers. It’s all about success whether you're headed for the checkered flag or record sales and WinkDog helps with both.

What is a sprint car?
Think back to those sports shows where they show the most dramatic racing action, drama, and wrecks – the cars viewers usually see are sprint cars running on dirt tracks. Established almost 30 years ago these small – usually winged cars are more powerful than NASCAR machines and use more than 850 horsepower on a 1200 pound frame to run at more than 140 miles per hour on a dirt track sometimes no bigger than a high school football field. This sport is fast, extreme, and exciting.

What is the World of Outlaws?
The “World of Outlaws” name was coined years ago when top sprint car drivers traveled across the country to compete against local drivers for big prize money. Since the touring drivers usually took the prize money form the local heroes, they became the “Outlaws”.*

How does this opportunity benefit my business?
Plain and simple – this is a unique marketing opportunity that provides a direct link to your audience for a fraction of the cost of traditional methods. This is your opportunity to capture the attentions of a fiercely loyal audience that is known for spending money on sponsors’ products and services. This is a hard working, blue jeans and t-shirt wearing crowd that will begin to develop a relationship with your brand and help your company ultimately become more successful. In its documentary DIRT Track Warriors, CNN talks about dirt track racing stating, “it’s has 30 million fans - $1 billion a year business – 800 tracks in 49 states – Dirt track racing is the biggest sport you’ve never heard of.”

With companies vying for the attention of a captive audience in a world flooded with information – relationships with your consumers are more important than ever. Dirt track racing will develop that relationship and secure your place in the hearts and minds of your customers. The opportunities are almost limitless and can be targeted to

More Information:
Dirt Track Facts | Exposure | Demographics | Download The PDF

Average price per mile given a $500,000 investment
with a national team

What you get:

• At least 90 races per year
• Across 25 states
• At least 10 events televised nationally on ESPN and SPEED Network
• At least 40 races televised regionally via Mediacom
• Press coverage via WinkDog Motorsports
• On-Site at Your Facility Appearances

• Each race averages 10,000 attendees with an average of three impressions per race
• Highway impressions over 100,000 miles of travel per season roughly equal 100,000
• National televised events estimated viewership of 1,000,000 per event
• Regional televised events estimated viewership of 100,000 per event
• National and local press coverage estimated impressions and on site appearances estimated at 50,000

• 2,700,000 impressions at each event
• 100,000 impressions on the road
• 10,000,000 impressions on nationally televised events\
• 4,000,000 impressions on regionally televised events
• 50,000 impressions with local and national press and special appearances

• 16,850,000 impressions over a season
• T otal Cost per impression: $ 0.03